Press release · Nybro · 21 October 2024
Lintex at ORGATEC
Our stand at ORGATEC 2024 is built to be taken apart and reused from fair to fair. Designed by Halleroed and styled by Lotta Agaton.
Our stand at the ORGATEC trade fair is designed by Halleroed, our long-time collaborator and Lintex board member based in Stockholm, and styled by the acclaimed Swedish stylist Lotta Agaton. It embodies a transparent, reusable concept. Its raw pine beams, carried over from fairs in Paris, Copenhagen, Zurich and now Cologne, let visitors see through the entire structure. Designed to be dismantled and stacked onto simple pallets, the stand takes up little space in transport and is reused from fair to fair.
This transparency also reflects our approach to sustainability. We believe in genuine transparency and transformation, grounded in openly shared scientific facts and measurable outcomes. We stand firmly against greenwashing, empty promises and questionable offsets. That is why we engage third-party verifiers and openly share our findings. Our goal is to inspire others and challenge our partners and competitors to follow suit. This is what we mean when we say we do sustainability for real.
This year’s stand design may appear simple, but it carries a message for the entire furniture industry: reuse what you already have, and prioritise real, measurable impact over superficial gestures.