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Empowering People

Ethical Growth





We want our products to empower the people using them by fostering innovation, learning, and creativity. We also strive to grow by creating better products and expanding our reach across the globe. However, this growth will never come at the expense of people, anywhere in our value chain.



Today, more than 80% of our products are manufactured at our factory in Nybro, Småland, a region known for innovation, enterprise, and furniture production – a heritage that is very much alive in our staff. Our employees include several generations with experience in manufacturing everything from Swedish art glass to flat-pack furniture, textiles, and automobiles.



By delegating responsibilities and powers, we aim to create a working environment that ensures physical well-being and mental satisfaction. It is our highest priority that everyone contributing to our products works under good conditions and that human rights are always protected and promoted. To verify compliance with the Ethical Trade Initiative (ETI) base code and our own Supplier Code of Conduct, we have chosen third-party audits according to SMETA.




Text: Sara Gripstrand, Sustainability Manager.

Photos: Brendan Austin