Transparent and Reusable at ORGATEC.

Nybro, Sweden 24.10.21

Interview requests and press contact:

Fabian af Ekenstam, Marketing Director

fabian.ekenstam@lintex.com

Photos: Michelle Geist

Our stand at the ORGATEC trade fair is designed by HALLEROED, our long-time collaborator and Lintex board member, based in Stockholm, and styled by the acclaimed Swedish stylist LOTTA AGATON. It embodies a transparent, reusable concept. Its raw pine beams, carried over from fairs in Paris, Copenhagen, Zurich, and now Cologne, allow visitors to see through the entire structure, underscoring its minimal impact. Designed to be dismantled and stacked onto simple pallets, the stand minimizes freight volume and its environmental footprint.

This transparency also reflects our approach to sustainability. We believe in genuine transparency and transformation, grounded in openly shared scientific facts and measurable outcomes. We stand firmly against greenwashing, empty promises, and questionable offsets. That’s why we engage third-party verifiers and openly share our findings. Our goal is to inspire others and challenge our partners and competitors to follow suit. This is what we mean when we say we do sustainability for real.

This year’s stand design may appear simple, but it symbolizes a crucial message for the entire furniture industry. Its transparency and reusability showcase our commitment to sustainability in practice, encouraging others to prioritize real, measurable impact over superficial gestures.